Page 39 - Book of Abstracts

5 International Scientific Online Conference DOI: https://doi.org/10.15414/2021.9788055224015

th

DEVELOPMENT OF APISERVICE IN UKRAINE
Yuliia Chyniaieva , Leonora Adamchuk
1
1,2
1 Community Organization Foundation of Women Beekeepers, Vyshneve, Ukraine;
E-mail.: bee.women.fundacia@gmail.com
2 National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine
The goal of the research was to identify the target audience and conditions for the
provision of services for health improvement using beekeeping products and apihouses. The
observation was carried out during the beekeeping season 2019–2021. The main trends in the
development of apiservice include the following: the appearance of a consumer profile of
services; the division of consumers into two main groups; the need for psychological and
physiological comfort at the place of services’ provision; the growth of demand for services, as
a kind of outdoor recreation. By apiservices we mean visiting the locations where bees live in
hives or apihouses, with the possibility of health improvement through the rest above bees
(special beds) or consumption of bee products, massages, apitoxin therapy. That is, it is a
combination of apitourism and apitherapy in various combinations. Consumers of apiservice
live in a large city. They have a rush pace of life, which exhausts them physically and
mentally. These are the professions most exposed to stress factors (e.g., firefighters, ambulance
drivers), in other words, they are in constant need of regeneration of vital energy and frequent
solitude. Staying in the apihouses allows restoring the harmony of physical and emotional state
effectively. The first group of service consumers is a category that is interested in a healthy
lifestyle, takes care of their physical condition, is active, productive, and positive. They travel a
lot and look for new experiences for themselves. They are curious, outer-directed, loyal, and
friendly. The second group is the category of people with health problems who want to treat
them. These people are looking for an expert or a guide who will help to orient in new
experiences, provide preliminary information, highlight the advantages of a naturopathic
approach to health improvement. And who will also be there for support? Certainly, for each of
the groups, it is necessary to create an approach and program of stay in the apiary with the use
of health improvement in apihouses. These categories require different levels of consultation
and accommodation. The need for psychological and physiological comfort is an important
condition for the customer’s stay in the place where the service is provided. The main tasks of
the api-consultant include the following: the readiness of the service consumer to find his or her
time (one day off); a small company (2-3 persons); the convenience of transport link to the place
where the service is provided, or its provision; availability of facilities (toilet, water, a rest area,
solitude); availability of a program for attention (a presentation, consultation, degustation, an
excursion, a master class); an emphasis on the peculiarity of the area (cultural, recreational,
historical, natural or created objects). Despite the migration of the population to large cities, the
demand for outdoor recreation is increasing. At the same time, people’s interest in a healthy
lifestyle is growing, promoting the development of places for combining rest and health
improvement. In the last two years, we have also seen the development of infrastructure and
quality of the service. One of the peculiarities of the apiservice consumers is that they always
come back. Once people have experienced physical and spiritual recovery, they use the energy
of bee colonies constantly. Prospects for apiservice development are the setting of service
places in already existing facilities for public visits/recreation. Certainly, the correspondence of
the terrain with the natural needs of bees should be considered. Therefore, apihouses can be
placed in urban parks, botanical gardens. This approach will make apiservice available even
when the visitor/consumer has not planned this kind of service for health improvement.
Keywords: apiservices, apitourism, apitherapy, sleep above bees.

th
5 International Scientific Conference Agrobiodiversity for Improving the Nutrition, Health, Quality of Life and |38
Spiritual Human Development
November 3 2021
rd